Product development
I create experiences.
Are you a start-up that needs a fast start or an existing business that needs a fresh start? Drawing on my extensive experience in product development, I take businesses from generating ideas to delivering engaging digital experiences.
I partner with clients from concept through launch on just about any digital product –mobile apps, generative AI, web-based businesses, connected devices, AR interfaces, underlying platforms and more.
I specialize in useful and delightful.
Product strategy
Great products start out by doing one thing and doing it savagely well–by addressing a real user problem, need or expectation. I help clients develop winning product strategies through user-centric Design Thinking methodologies–from early ideation through development and release.
Experience architecture
Creating a seamless user experience involves analyzing user behaviors, mapping user journeys, and optimizing interactions that are both the most useful and the most delightful. Using collaborative tools, I shape intuitive and engaging digital journeys that attract and retain users.
Visual thinking
Visually organizing ideas and information lets stakeholders connect complex concepts, identify patterns, and make informed decisions. I lead clients through a visual thinking process I’ve developed that fosters creativity and drives forward movement.
I’m a partner not an agency.
I partner with clients on specific product initiatives or on an ongoing basis throughout multiple development cycles. Because every product roadmap is different I adapt to your needs rather than ask that you adopt a process.
I can work with your internal team or outsourced developers and designers. If you’re looking for resources, I can help find and engage the right team for your project.
My approach is at its core:
Holistic
Context matters. Products should be developed with the entire user journey in mind.
Iterative
Rapid, focused cycles that build on one another create sustainable, successful innovation.
Flexible
Embracing the fluidity of development ends up saving time and producing better product.
I work with big names & small upstarts.
I work with clients from content creators to consumer brands, AI to AR, social media to sport, e-commerce to e-giving, blockchain to B2B. Below is a small selection of clients with whom I’ve worked. For engagement details, contact me.
I love what I do.
Drawing on decades of experience in product development and a track record of innovation, I help companies create breakthrough digital products that drive success and user delight.
Getting Started: Disney and CNET
Digital media actually found me early in my career. While Senior Editor of Disney Adventures magazine in the early 90’s, I was tasked with creating and running the Walt Disney Company’s first-ever online presence—a milestone in the company’s digital history.
Shortly after, I joined the founding team at CNET, a pioneer in data-driven publishing and the CMS. There I helped shape its core properties, including CNET.com, News.com, and Download.com, along with joint ventures with Intel, E! and NBC. I also produced CNET’s first TV series, “CNET Central”.
Building Businesses
Following my work with CNET, I became a partner at 12 Entrepreneuring, an early and experimental VC/incubator where we sought to conceive and build transformative and disruptive digital businesses.
In 2001, I became President of IFILM, the first platform to stream video at scale. There I led the consumer business overseeing programming, marketing, product and technology. I also expanded the brand to larger screens through theatrical and television partnerships with AMC Theatres and IFC.
Innovating Experiences
In 2003, I started Voci Group LLC to deliver strategic product and UX expertise to bold, dynamic companies across all sectors and stages. Every day I work with clients to build impactful digital products that grow their businesses and delight users.
When I’m not developing products, I’m helping others develop healthy habits as a National Board Certified Health Coach. I have served as Vice-Chair and Treasurer of the Board of Directors of APLA Health and I hold a degree in Human Biology from Stanford University.