Product development like a shiny new toy airplane

Product development

I create experiences.

Are you a start-up that needs a fast start or an existing business that needs a fresh start? I take businesses from generating ideas to delivering engaging digital experiences.

I partner with clients from concept through launch on just about any digital product –mobile apps, generative AI, web-based businesses, connected devices, AR interfaces, underlying platforms and more.

I specialize in useful and delightful.

Product strategy

Great products start out by doing one thing and doing it savagely well–by addressing a real user problem, need or expectation. I help clients develop winning product strategies through user-centric Design Thinking methodologies–from early ideation through development and release.

Experience architecture

Creating a seamless user experience involves analyzing user behaviors, mapping user journeys, and optimizing interactions that are both the most useful and the most delightful. Using collaborative tools, I shape intuitive and engaging digital journeys that attract and retain users.

Visual thinking

Visually organizing ideas and information lets stakeholders connect complex concepts, identify patterns, and make informed decisions. I lead clients through a visual thinking process I’ve developed that fosters creativity and drives forward movement.

I’m a partner not an agency.

I partner with clients on specific product initiatives or on an ongoing basis throughout multiple development cycles. Because every product roadmap is different I adapt to your needs rather than ask that you adopt a process.

I can work with your internal team or outsourced developers and designers. If you’re looking for resources, I can help find and engage the right team for your project.

My approach is at its core:


Context matters. Products should be developed with the entire user journey in mind.


Rapid, focused cycles that build on one another create sustainable, successful innovation.


Embracing the fluidity of development ends up saving time and producing better product.

I work with big names & small upstarts.

As Voci digital, I work with clients from content creators to consumer brands, AI to AR, social media to sport, e-commerce to e-giving, blockchain to B2B. Below is a small selection of clients with whom I’ve worked. For engagement details, contact me.

I love what I do.

Frank Voci

I have spent my career building successful, breakthrough digital businesses as both a media executive and a consultant. I helped define product development methodologies before it was a “thing” and I bring decades of experience in product launches to my clients.

I started creating digital media products early in my career. While Senior Editor of Disney Adventures magazine in the early 90’s, I conceptualized and launched the Walt Disney Company’s first-ever online presence.

In the mid 90’s, I became a member of the team that launched CNET, which innovated data-driven publishing and the CMS while becoming the leader in technology news and reviews. I helped develop each of CNET’s charter properties including,,, and joint ventures with Intel, E!, and NBC. I also produced CNET’s first television series “CNET Central”.

Not long after leaving CNET, I became a partner at 12 Entrepreneuring, an experimental VC/incubator hybrid. Created by CNET and Scient founders, the company assembled a think tank to conceive, build, and invest in new businesses using innovative, disruptive technologies.

In 2001 I returned to media as President of IFILM, the first site to stream video at scale. There I oversaw the company’s consumer business and my purview included programming, marketing, product development, technology and sales. I also developed IFILM’s theatrical and television ventures, expanding the brand through partnerships with AMC Theatres and IFC.

In 2003 I formed Voci Media Works (now Voci digitala part of Voci Group LLC) to bring my accumulated expertise to a whole new set of forward-thinking companies. Today I partner with companies across multiple sectors and stages who are intent on launching digital products that have impact and delight users.

When I’m not developing products, I’m helping others develop healthy habits as a National Board Certified Health Coach. I have served as Vice-Chair and Treasurer of the Board of Directors of APLA Health and I hold a degree in Human Biology from Stanford University.

Contact me